April 16, 2024

As customers flip to on-line sources for the most recent residence tendencies and recommendation, Samsung Canada and Pinterest lately launched their co-branding marketing campaign on the platform. That is the primary time Samsung Canada has used the platform’s “Development Badge” to assist drive elevated consciousness of its personalized residence home equipment.

In line with Pinterest Insights, Canadians have elevated searches for stunning kitchens by 37% within the final three months[1]. With this new Development Badge initiative, Samsung Canada goals to succeed in customers who wish to create their very best kitchen retreat with customizable, tailor-made home equipment.

Pinterest is the right vacation spot for residence decor and DIY. Thousands and thousands of Pinterest customers go to the platform each month[2] to seek out inspiration and purchase merchandise. Samsung Canada’s new marketing campaign, consisting of 4 totally different static advertisements, permits residence decor fanatics searching for kitchen inspiration to click on by means of and discover the colourful collection of customized residence home equipment Samsung affords to convey their residence to life . their interior imaginative and prescient. The Bespoke vary affords customers the chance to personalize their residence home equipment to create a design that displays their character and the aesthetics of their residence.

Pinterest’s Development Badge is the platform’s insights-driven promoting resolution that enables manufacturers to leverage the preferred matters with inspiring concepts and content material that Pinterest customers generally seek for at key moments of the season. It affords advertisers the chance to personal a particular development on Pinterest and be the one model in that nation to put on the “Trending Badge” on an thought’s pins. This enables manufacturers to encourage Pinterest customers with the concepts they’re searching for with related and well timed content material.

Mutesi Ntazinda, Senior Accomplice Supervisor, Telecommunications and Know-how at Pinterest, says : “Pinterest customers are planners, and in latest months we’ve seen a rise in searches for brand new kitchen inspiration as individuals look to spruce up their houses in a approach that fits them and their life-style.” Fashionable Kitchen Designs This yr is especially within the focus of Canadians. We’re excited that our concepts can assist Samsung encourage individuals with the merchandise they wish to purchase and that make their desires come true. »

Pat Bugos, senior vp of shopper electronics at Samsung Electronics Canada, stated: “Insights are key to making sure content material is each participating and efficient for customers. That’s why we’re excited to collaborate with Pinterest on a marketing campaign that makes use of our personalized units as a supply of inventive inspiration. Our Bespoke vary affords clients a personalised residence equipment to go well with their model and from the platform’s development knowledge we will see that the will for personalised areas has elevated. With the launch of our Development Badge marketing campaign, we’re excited to encourage Pinterest customers to convey their kitchen desires to life with Bespoke. »

Each month, greater than 465 million individuals world wide go to Pinterest to seek out inspiration for buying choices of their day by day lives.[3] Right here they get impressed, discover new desires, plan and store for the moments which are most vital to them.

For extra details about Samsung Bespoke, go to Samsung.com.

[1] Inner Pinterest search knowledge from June 29, 2023 to September 21, 2023.
[2] Pinterest world evaluation, This fall 2022
[3] Pinterest world evaluation, This fall 2022.