April 16, 2024

After her dismissal in 2013, Elisa Botros determined to strive her luck in a then little-known space of ​​the cosmetics business: putting in eyelash extensions. A choice she gained’t remorse.

Your organization Roselisa was constructed piece by piece. It began in a small room the place she skilled girls eager about her discipline.

“After I misplaced my job, I stated to myself: It’s now or by no means,” says Elisa Botros. I assumed it will be an effective way to make a residing. Few corporations supplied any such coaching and it was very costly.”

She wished to turn into financially impartial. On the identical time, Ms. Botros wished that different girls additionally had the identical purpose.

“It’s an space that may be very worthwhile. I gave my coaching to at least one woman at a time. I had no selection as a result of I solely had room for one particular person.”

After two years of onerous work, Botros determined to increase the corporate by including extra coaching programs whereas shifting to bigger premises. Development was fixed within the following years. As we speak Roselisa is predicated on a 5,000 sq. meter web site and employs round ten individuals.

“After I ran out of area and was turning away prospects, I instructed myself we have been on to one thing,” she added. I really feel day by day that there are not any limits to what we will obtain. Nonetheless, I stick with each toes on the bottom.

“After the third step, I spotted that this was what I used to be going to do for a residing. I used to be at peace with myself.”

Elisa Botros, proprietor of Roselisa, sells her merchandise in a number of nations all over the world. Photograph Pierre Paul Poulin

All over the world

Roselisa’s quite a few merchandise are offered primarily to aesthetic professionals. We’re speaking about 500 to 600 merchandise for eyelash extensions alone. The Montreal firm additionally sells eyebrow, nail and skincare merchandise.

Virtually 80% of SME gross sales are generated in Quebec. The remaining are in different Canadian provinces, Europe and the remainder of the world.

“I by no means thought it will be this massive and that we’d attain this degree,” says Elisa Botros. For me it’s a supply of nice delight as a result of Rose is my grandmother’s title.”

Over time, Ms Botros has skilled nearly 4,000 technicians. The corporate, which is able to rejoice its tenth anniversary in April 2024, generates half of its gross sales on-line.

A husband to the rescue

To assist her develop her enterprise, Elisa satisfied her husband Hani to give up his job within the synthetic turf discipline in 2017.

“Elisa talked to me loads about her firm,” explains Hani Botros. I knew what she was doing, so I had a basis.”

Her experience in organizational construction has enabled Roselisa to achieve new heights.

“We’re duo. We complement one another.”

His contribution permits your organization to be ready within the occasion of an financial slowdown.

“Hani has enabled us to be in place, even when we nonetheless expertise one or two harder years,” explains Elisa Botros. With our administration technique we’d be effective.”

Roselisa in a couple of figures

  • Founding 12 months: 2014
  • Variety of workers: 10
  • Variety of common prospects: 4000
  • Nations the place the merchandise are offered: Canada, USA, France, Nice Britain, Switzerland, Japan and Australia